American model and TV personality Chrissy Teigen has been announced as the Creative Consultant for Pamper's Pure collection, and stars in the brand's new campaign alongside her daughter Luna.

The Lip Sync Battle presenter revealed the news on Instagram, posting 'I am so happy to announce my role as Creative Consultant for the @PampersPure Collection. We've been a Pampers family since the day Luna was born and will be with baby boy too. I immediately fell in love with this new collection of diapers and wipes that offers pure protection that works'.